Discover the Puma x JD campaign, brought to life in Paris through a dynamic collaboration between Generation Works agency, Aalto Prod Goddamn & ZRD Prod. Featuring the iconic rap members D-Block Europe and rising star Ocevne, this campaign pushes the boundaries of style and energy. Directed by the duo Ethan & Tom, the high-level visuals capture the pulse of urban culture, blending bold aesthetics with Puma's signature edge.